A recent very positive Facebook post by me about of Krya, the organic, plant based clothes-wash & dish-wash that I have been a regular user of, had a reader react about the futility of going organic for economic and ecological reasons. His argument was that the cost of organic goods was often so much more than the regular stuff that average income people and lower income earners could hardly consider them. And that given the low uptake of organic goods then, their impact on the overall ecology was going to be negligible, and also that the non organic stuff like detergents hardly added to about 2% of pollutants to the waterbodies.
So I want to take on this issue and look at it from my perspective, and how I have made my choice. And I have to say, the choice is finally not an economic one. Because you know what, how much of the rest of your acts are going to matter in a statistical sense? do we even think of things that way for most life decisions? No, na?
Choices are not made like that t a deep , instinctive level. It is about liking something or not. In the light of what we know and how we feel. About a value system, of thus choosing sustainability over short term expense calculations. Of course, a packet of regular, non premium detergent costs about 1/4th the price of the organic alternative. So on the surface yes, the cost is a big deterrent. BUT lets dig deeper.
Actually, because of the little amount needed per wash, compared to a synthetic detergent, the organic wash is cheaper overall, calculating the per wash load cost! Then, the water discharged is harmless to my plants or to any waterbody. No phosphates whatsoever discharged ! Someone points out scientific research studies to show that the polluting phosphates in regular dishwash and detergents are actually making a negligible impact on quality of water bodies, as the total amount discharged in India is so less. Well, the amount is only increasing everyday, as consumption of mass made mass marketed good goes up and people aspire to more modern, convenient lifestyles, which include clothes and more washing. And it is not just detergent run off that goes into the water- so does the dish-wash, the sewage, the industrial pollutants, the waste of every sort. So it is also about an overall eco friendly, earth caring attitude in every walk of life. And if we only focus on the economics of the price point on the pack, we will never get out of the mess we are in and a mess it surely is – look at any water body in any city or village and ask yourself if you are willing to take a good wallow in it, as we all have done just few decades ago as children? I am at least willing to not add to the mess.
Going further, its not even just about the post use discharge – its the whole lifecycle of producing the goods, right from the raw material sourced, transported, and processed. Its about embodied energy that was used up in the process of getting it from raw state to the consumers’ hands. Its the use of water and energy at every stage, its sourcing, the type of packaging and its disposal, the transport, the printing, the whole process, and not just the effluents left out at the end use stage. There are effluents produced at the manufacturing stage, which even if treated for pollution control are using up a lot of scarce non renewable energy /fuel. So my point is that if I add up all of this, then the cost on the packet is just a number that does not tell me the whole story. Whereas with my organic, earth friendly detergent, I know the whole story- for e.g was grown on wastelands that now are healthy and alive because of the agro-forestry on them, the water used to irrigate the crops of native growing soap berries was rain harvested and there was natural mulching and bio mass fertilizers alone used on the crop. So it is totally natural in its process of production, and also earth friendly and beneficial. The people employed in making it suffer no health hazards and production risks, and are working with the natural rhythms of growth and flowering and fruiting. There is only sun-drying of the final product, so hardly any non renewable energy source is involved, and the packaging is all from recycled materials and recyclable. Even the printing is limited to monochrome colors so that too much of synthetic inks do not get used or released into the biosphere. There are no artificial fragrances used, no additives, keeping the purity and naturalness of the end product very high. That also makes it very very non toxic and safe to use for all. Also when I think about product, design, systems and lifestyle trends globally, I have to ask- having gone full circle on mass industrial synthetic production, why are the developed countries now coming back to a more holistic, earth friendly approach?
To my mind, the industrial mechanized mass production of synthetic goods served the economic- political ends of the leading industrial and colonial powers of the time. India had a far more diverse eco system of goods production and holistic sustainable lifestyles which were crushed and superimposed by these synthetic systems in the march of colonisation, industrialisation, modernisation and then globalisation. Now that even the pioneers are realizing the shortcomings of those systems, we who have a rich heritage of holistic, earth friendly lifestyles and culture can surely pause and re-look a bit at our choices. So at the end of the day, product choices for me are about much more than economics, they are about affirming values. It is about being willing to pay some more cash to preserve and grow the abundant beneficial resources of the planet. It is also about thought leadership and being a role model and an inspiration. It is about aligning my actions with my love for and belief in living with nature’s rhythms and being respectful to the earth.
And of course, it is also about being pragmatic abut where is it right now best value for me to go organic- but not to throw the baby out with the bath water. It is also about basically overall following the de-clutter, recycle, reuse, reduce philosophy. On a very practical note, here are a few things I feel nearly everyone can do to start their organic journey in a cost effective and healthy way. To me, every drop counts, and no effort is too small as it is but the first baby step on a journey of sustainable, earth connected living:
1. Try to replace a few staples with organic alternatives if not all – e.g just change your main cereal to organic, and maybe your sugar, and maybe 2 lentils? So its not a big hit at once on the budget. There are many many choices in the market today.
2. Go back to the traditional foods of your Grandmother – eat more whole grains, more varieties of traditional foods like raagi, jowaar, bajraa- at least get some of them home once a month! And use for breakfast chilla, or poha, or khidchi. Replace at least one serving of processed foods with old style organic home made snacks once a week. Go back to using fresh chutneys – dhania, pudina chutney, narial chutney, imli chutney, sesame paste…instead of packaged mayo and sandwich spreads. Join an Ayurvedic cooking course run by the ART OF LIVING foundation to get back to the basics of cooking healthy, wholesome dishes with least processing.
3. Make your own Compsot at home – Simple, rewarding way to learn about and participate in the circle of life 3. Start your own kitchen garden, and keep a few indoor and outdoor plants, even if all you have is a window ledge. Start with herbs, tomatoes, cucumber, palak, saag, methis, dhania. chilly, tulsi, basil, lemongrass – all easily grown and once you see the output you will be able to move on to bigger things. It is possible , with some practice and over a one year period, to actually supply more than half of a nuclear family’s vegetable needs from a small terrace kitchen garden.
4. Change to natural products for washing, cleaning, disinfecting, pest control – and if cost is an issue, go for buying non branded stuff. It is easy in the old wholesale markets of all Indian towns to still get reetha, baking soda, white vinegar, essential oils like neem and eucalyptus. And old style cake soaps, which are far more earth friendly than some costlier brands. Stop using Colin for window glass cleaning – plain water with a drop of vinegar does just as well. Burn pure camphor for air freshening and disinfection. As also lemongrass and citronella leaves. Notice that apat from reducing toxicity of synthetic chemicals you also reduce the packaging and manufacturing energy that goes into the creating the final ready chemical products . These are the few easy basics for a natural home care kit:- Few drops of neem/ nilgiri oil in the poncha bucket will keep flies and mosquitos away, and a lingering perfume as well that is non toxic. Few spoons of baking soda scrub on the sinks and non marble hard surfaces will keep them clean. White vinegar and water mix half and half is good for all purpose cleaning, deodorising and disinfecting. Toilets can also be cleaned with a cup full of white vinegar left poured in for at least half an hour then brushed and frushed. Lemon & Vinegar will give your dishes such a sparkle, and can also be used in the washing machine for a brightening and softening effect on clothes. Salt is also a good cleanser and scrub, for removing caked up food and other cooked food marks on stoves. Many detailed tips are to be found in magazines and online on these. This is a really big area of cost reduction while going natural and sustainable!
5. Think about how you can reduce the use of the petrol/ diesel vehicles- can you walk to the local market, can you cycle, can you take the rickshaw? Can you car pool? Can you take the Metro? Again its not just what you as one person do, its about creating a mood and spreading it, its about being the change ! Also, once you get these into a regular lifestyle, you will notice much better health for everyone- less allergies, less skin irritations, headaches- basically all the side effects of toxic pollutans in the home air are removed. So now think of the costs – which is the easier cost to bear ?
It is ironic that today we prefer synthetic goods with harmful side effects (which most consumers are blind to , actually ) over natural, beneficial goods for our daily basic needs like food, cleanliness, clothing, and healthcare. Organic food, cleansers, medicines, anything in fact, was how nature meant us to use those things in the first place. But as society grew in numbers and in complexity, we super specialised our work and lives, we moved further and further away from the source of things that sustain us and make us thrive. We have almost come to see money, our professions, our possessions, our consumption patterns as all that makes us who we are, and forgotten that it is the unchained flow of breath, of water, of wind, the sunshine, the rain, of food sprouting out of the earth, that in fact is our lifeblood, and not the stuff of life we have created, like brands and packaged goods . So for me to come back to the organic lifestyle, is in a way about coming back to connect with the flow of life, with the very source of our origins. It is about honoring our oneness with the circle of life and being a part of it once more. It is about standing apart and away from a synthetic lifestyle that is slowly but surely making the earth toxic.
Man invented mecahnised power, and it has served him in many ways. But today it appears that the power is what drives man, and man has become just a spoke in the wheel, ‘another brick in the wall’. Going organic to me is not about saying all of technology is bad, or all of industrial production is harmful, or that I am against using any packaged, mass marketed goods. Going back to nature for me is about reclaiming one’s humanity and power of choice. In simple day to day terms it is about enjoying the smell of the essential oils used in my home, rejoicing in the fresh earth feel and smmell of the products of my compost bin , reveling in the color and feel and smell of my home garden, and about being more involved in the selection and preparation of the food in my home. So the underlying arguement for going back to organic living for me personally is not really economic, not till the economics of production are what they are now. It is rather a human, even a spiritual one, and I am blessed and privileged to have that choice. And for that, I am paying a cost in money terms, and doing so deliberately.
As put across so touchingly by Professor Guttorn Floisad, an ideologue of the Slow Movement , “people need to get off the ever accelerating treadmill of life. ..the basic human needs remain unchanged. The need to be seen and appreciated…the need to belong. The need for nearness and care, and for a little love. ” It is still these basic needs that consumerism feeds on, panders to and builds on, and never fully fulfills, leaving humans ever more in the quest for harmony, love and connection. The paradox is that they are driven to seek it in a synthetic, unsustainable lifestyle.